RubyStar Associates Specialises in …

Ruby Star Associates is the UK’s only Ooomph Tank (TM).

We specialise in Ooomph (TM)!

We help businesses, social enterprises and charities of all shapes and sizes  sell better, generate more income, and innovate. We are all about enterprise, entrepreneurship and making a massive difference.

(If that’s all you need to know, cut to the chase- give us a call already! 0844 358 5777 we’d love to talk to you! Or if you like – just hit the tab on the right and send us a voice message through the magic of computers ->)

Our experience has shown us that much of what we think, feel and are taught about income generation, teams and innovation is massively outdated, & if it’s based on research at all, it’s often very outdated behavioural psychology from the 50s, 60s or 70s. Society changes quickly, and your customers are smarter than that. You need to be smart too. Want to hear more about our research, ideas and approach? Check out the blog here.

We don’t train people in manipulation, sleight of hand or pushiness; we don’t like it, but more importantly it doesn’t work & it won’t build long-term, profitable relationships with your customers, funders or partners.

We offer training, advice, support, and even some “doing”. You can find out more about Our Services here. We also help organisations to change their relationship with the external world though innovation and through a better articulation of the social value they deliver. We use a wide range of techniques including the LEGO (R) Serious Play (TM) materials and methodology. We’ll even help you to make new markets.

Click here to see inside our heads.

As well as experience of supporting lots of small businesses, social   enterprises and charities, our team of experienced consulters* have also worked for some of the biggest companies in the UK (including Sainsburys, Bright Grey Insurance, Virgin, Nokia, WHSmith, Balfour Beatty, Enterprise, BT, and Volkswagen).

We love to help organisations flourish.




  • Sound exciting? Of course it is!
  • Sound expensive? It’s not. We support organisations from as little as £75 per month
  • Want to know more? We don’t blame you; we always knew you were very, very clever.
Want to know what Puppets think about us? 

As you’d expect, we are happy to come and meet you if you want to    know more. If you have a question then drop us a line, or even better, let’s meet for a chat. We will give you an hour of our time, an honest assessment of whether we think we can help, and some great ideas and suggestions to get you started. All we ask in return is a cup of tea** – we’ll even make our own. What have you got to lose?

**** STOP! – Awards Time **** (want to see more of our awards? You’ll find them here.








Startups Awards – Freelance & Home-based Business of the Year – Finalist 2013, National Business Awards - New Business of the Year Finalist 2013, Entrepreneur Awards 2013 – Startup of the Year Finalist )


* We don’t like the word Consultant so we try not to use it; it makes us think of soulless automatons with dead eyes – consulting (well, listening) is what we do, not who we are.

** Milk, no sugar, ta.


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