Another in our “words that define business” series: pjamapreneur
When we heard Melanie Bryan OBE use the word pjamapreneur on twitter, we knew we wanted her to guest blog about it here. She kindly agreed, and we love the concept!
Melanie Bryan OBE is a Positive change specialist, tender expert, community champion & an enterprise ambassador. She’s also the brains and brawn behind Why Not Change. You can read more about her here: www.whynotchange.co.uk
Up and down the country there is a growing, but oh so quiet, revolution. Emerging for the first time openly from home offices around the country. No longer feeling the need to hide away behind blinds or curtains. Yes, they can finally be glimpsed openly through windows across the North West. A well established tribe is finally confident enough to stand up and proudly proclaim ‘we are the pyjamapreneurs!’
Spotting the pyjamapreneur in their natural habitat used to be problematic. Not wishing to disturb their families, these early risers pad quietly down the stairs in their pjs. Seated at their laptops from 5.30am this intrepid group of entrepreneurs will have cleared their email inboxes, caught up on trends breaking overnight via social media, put out the recycling, watered the window boxes, and made the family’s packed lunches… and all before most of the world has stirred from the land of nod.
Ready to go and get dressed after the morning rush for the bathroom is over, they hear a telltale ‘ping’… and cannot resist checking that email/tweet/text message… and before they know it the mums are waving through the window as they take the kids to school. Nervous that their secret is out, they resolve to head up the stairs right now, only to be diverted by the phone ringing… and then another ‘ping’. Before they know it, the neighbours are returning from their day at work and… they’re still in their pyjamas!
Of course there are obvious advantages to being a pyjamapreneur – less ironing and the ability to take a power nap in greater comfort whenever needed being just two – but also less obvious ones. The pyjamapreneur develops an aura of inner confidence – if you can handle an important client call whilst sporting pink fluffy zebra print pjs, then standing up in front of a room booted and suited somehow seems not such a big deal. If you can confidently wave at passer-bys from your laptop and answer the door to the postman in your pjs without a scrap of makeup on, then the occasional bad hair day or PowerPoint malfunction is unlikely to phase you.
So next time you find yourself wondering why your business contact doesn’t use a webcam when on Skype, or you catch a glimpse of hot pink fluffy pjs through a window at 2pm, remember to tread softly…you may be about to spot a real life pyjamapreneur!
Written of course in my pink fluffy zebra print pjs at 07.00 
Warmest wishes,
Melanie
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