FourSquare (and similar programmes) are, on the face of it, a relatively gimmicky app, which allows people to tell others in the their social network where they’ve been. Even if you aren’t familiar with it, you may well have seen Facebook posts or tweets which say things like: “John is at Nandos, Glasgow”. Business to Consumer businesses often use it well – offering perks and freebies to users who “check in” at their premises and spread the word. Business to business users don’t use it much, if at all. However, we think some are missing a trick.
If you are a large, national brand, people will assume that your product and service are available everywhere. However, if you are a small brand, but one which is still operating nationally, people may not be aware of your reach. It can feel fake, egotistical or even showy-off to check in, in the places you visit as part of your working week, sometimes it might be all of those things. However, our experience, and the experience of clients we’ve been working with recently is that these little reminders of where you are delivering your service, can create new opportunities for our business.
In recent weeks we’ve picked up new clients in Newcastle, Wolverhampton and Glasgow, simply by “checking in” at venues where we are working. All of these leads have come about through a conversation a bit like this:
RubyStar has checked in at Conference Centre, Glasgow.
Hey RubyStar- I didn’t know you worked in Glasgow – you here often?
Hi, yes we have a couple of clients up here.
Give us a shout next time you are up – let’s have coffee
Clients who’ve moved to using a similar approach have also had great results. It’s a simple thing to do – and if you are looking for more work in the places you travel to, might be worth a try.
What do you think? Love it, loathe it? Use it?
Posted by Rachel Warhurst