This recent eye-catching headline did its job and caught our eye last week:
In some ways this is old news, we know that most of us really struggle to get a grasp on statistics, and on how likely things are (as sales of lottery tickets demonstrate). But the scale of this gap surprised even us slightly cynical lot. The key point here is that there is a huge push in this country to make decisions based on evidence. However, with public perception so far from the evidence, policy makers face tough choices; do you tackle the biggest issues, or just those which are perceived to be the biggest? And if you are tackling an issue which is perceived to be bigger than it actually is, how do you demonstrate that you’ve tackled it?
You won’t be surprised to know that we think this perception gap also affects businesses. We’ve said it before, and we’ll say it again……. Do you really have the data and evidence you need to make decisions? Are you doing the things you should be, or just the things you think you should be? So much of the advice, guidance and consultancy available to businesses (online, in person, free and paid for) is based on very out-dated evidence or none at all. Be wary out there folks…… just because you recognise the issue which an expert describes, it doesn’t mean that the solution they propose is the right one, or even that the issue they are discussing is the most important one for you to work on.
Have you ever looked at records for how things are working, or how effective things you are doing are and been surprised by what you’ve found?
Blog by Isla….
Posted by Rachel Warhurst | 0 comments