Short SummaryMichael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step.
The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business.
You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend.
Reason for Nominating
I nominated this book because its common-sense learning and immensley practical ideas.See all Business Bookworms books HERE Posted by islawils | 5 comments
I love how Michael teaches important lessons on business systems using Sarah, the owner of a pie shop, as a central character suffering from the all-too-common problem of peaks and troughs of custom.
The central point of the story is that your job function is to the marketer of your services, not the provider of your services. The key difference being, that you might also happen to provide the service too, but your principal aim is to be a marketing force.
This book shows you how to systematise your business, so you can spend most of your finding new business and flattening out your income across the year.