Short SummaryYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Reason for Nominating
I nominated this book because its a great collection of stories about businesses and organisations who dared to be different.See all Business Bookworms books HERE Posted by islawils | 13 comments
Much like Bo Burlingham's 'Small Giants', this book is designed to make you think about how you can excel in your sector, and compete on your own terms, not on your competitor's.
Drawing examples from companies large and small across the world, Seth expertly weaves extraordinary (and refreshing) business advice into wonderfully engaging stories, leaving you with the absolute certainty that if you 'bovine up' your business, you can be the next Apple in your industry,
Its a small book (160 pages), and an easy read so can be comfortably read in an hour or two, regardless of your reading style. In fact, my recommendation (actually, my plea to you) is to seek a snowy afternoon, find a corner of a cosy pub with a roaring log fire and enjoy an intimate threesome with this book and a good bottle of Australian Shiraz.