The Goal by Eli Goldratt, by

Short Summary

Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a ‘guru to industry’ and by Businessweek as a ‘genius’. It is a book to recommend to your friends in industry – even to your bosses – but not to your competitors.
Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant – or it will be closed by corporate HQ, with hundreds of job losses.

It takes a chance meeting with a colleague from student days – Jonah – to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex’s fight to save his plant is more than compulsive reading.

Nominated By Stephen Mitchell

Stephen Mitchell from UP Consultancy chooses this month's Book of the Month.

www.up-consultancy.com is dedicated to helping businesses grow and succeed. Not the usual management consultancy set up, where it's all gibberish and jargon, we have a background in leading world class business support organisations, so we know what works, and what doesn't.

We have successfully worked with over 500 business start ups, and delivered business support services to literally thousands of businesses, across the globe. Our staff have been responsible for twice coming runners up in the World awards for capacity building projects.

Learn more about Stephen Mitchell here.

Reason for Nominating

I first picked up 'The Goal' by Eli Goldratt when I was stuck in Istanbul airport for several hours, and was very bored.

It's a business management book written as a novel, and has become a bit of a staple of the reading list of a lot of business management courses.

Not knowing what to expect I thought I would give it a go, and duly handed over the requisite amount of Turkish lira.

What I found was a book that's message has stayed clearly with me, and several times I found myself stopping and thinking what a clever premise the book was, a novel that actually was an excellent management book.

It's all about focusing on the business workflow, identifying where problems, bottlenecks etc arise and alieviating those, and ensuring that resources aren't wasted on areas that then do not flow efficiently.

Set in a manufacturing set up, it's easy to apply the fundamentals to any business, and certainly forced me to think about the business I was involved with, and where our value was being blocked by inefficiencies, and falling down.

Reading this book will not only provide an apt way for you to wait for an airplane and help you forget about the numb bum syndrome of departure lounge seating areas, but I defy you to finish it and not immediately write a list of things you are going to address in your business.

It has the potential to change the way you operate, it did with me!

Stephen Mitchell

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