Women in Rural Enterprise

We have been working regularly with Rubystar since coming across them accidentally, via the Accidental Business School in 2010. Almost immediately we commissioned Isla to run a series of leadership workshops for a group of 50 WiRE network leaders who operate remotely and independently but under the WiRE umbrella. The challenge was to encourage delegates to perform as a team and develop their own leadership skills during the sessions. In turn, using these skills to progress their network and support the associated women in business. Rubystar used innovative, high impact training methods including Lego ® Serious Play ™ methodology, to create cohesiveness amongst the delegates (diverse in terms of business and location) and give them the foundations and skills for becoming leaders in their community.

We have since worked collaboratively with Rubystar on an on-going project for the Duchy of Cornwall helping to equip Duchy businesses with the knowledge and skills to develop and grow. Delegates run multiple businesses often in difficult conditions so Rubystar developed an innovative programme of training and activities to encourage strategic thought, create marketing and sales excellence and develop leadership potential.

I thought the two training days were outstanding… very different from any training I had attended before and brilliantly delivered.  Fun but hard work and very thought provoking.  It has made me think about how I go about my work (and life actually).  I certainly had a few light bulb moments and I also enjoyed learning a few new business techniques, particularly how to present ourselves, how to set business strategy.  I thoroughly enjoyed it. PS – I would thoroughly recommend RubyStar Associates to other Scilly companies”

Only occasionally and if you are very lucky in business are you able to work with a group of people with such enthusiasm, integrity and deep knowledge of their subject matter – if we could, we would keep Rubystar a secret

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