The Trust Economy

A lot has been written about how important trust is in relationships, and in business. And regular viewers of The Jeremy Kyle show (are there any among our readers?), will know that once the trust has gone, it is near impossible to rebuild. Whilst there are whole treatises on what build and destroys trust, there are some very simple rules, (And when we say simple, we mean simple to say or write, not simple to implement consistently every day).

  • Say what you’ll do and do what you say
  • Remember your manners
  • Customers may not always be right, but they pay your wages and deserve your respect.

Following on from our last blog on ambiguity, building trust is great insurance. Customers, who trust you, will come with you, even when you need to leap.