WIRE Connect Conference – The Results
As many of you will know, we’ve been busy this week with the brilliantly bonkers women of Wire (Women in Rural Enterprise).
In one session we asked people to write down 5 things which made their business special and unique. We wanted to demonstrate how often we all use “differentiators” which just aren’t that different. The results are in and I wanted to share them here- we do this exercise regularly and this is usually what happens- quite a lot of convergence in what we say is different about out organsiations….. begging the question…. If everyone else is saying it, is it really differentiation if you can’t prove it?
Here are the top 20 from the WIRE conference:
So there we have it…. time for us all to keep thinking about what it is that truly makes us distinctive!
For those of you who were there you may also like these links to the presentations we used:
Connect with Customers (the Doves!)
We’re also starting to collect some of the images from the day- we’ll be adding these to our facebook page at www.facebook.com/RubyStarAssociates.
As always…. let us know what you think!
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