OK, so the title of this blog series is a little click-baity, but we meet a lot of small businesses who are spending a lot of money on things without really working out whether they need them, whether they will benefit from them, or how they fit with their strategy. Everything which we’ll cover in this series is right for some businesses, but all are significant commitments which should warrant significant consideration.
With the exception of some specific sectors, marketing collateral may be something which is more about you, than it is about your customers. If you are certain you need to produce brochures or leaflets then make sure you are clear about what you hope to achieve, so you can measure the outcomes and decide whether it is something you want to invest in again.
Let us know what you think.
Blog by Isla…