OK, so the title of this blog series is a little click-baity, but we meet a lot of small businesses who are spending a lot of money on things without really working out whether they need them, whether they will benefit from them, or how they fit with their strategy. Everything which we’ll cover in this series is right for some businesses, but all are significant commitments which should warrant significant consideration.
Impressing your competitors
Networking within your sector can be a great way to make connections, learn and collaborate, but if you are spending money for sector-specific awards or trade press, it is important to be clear whether you are marketing yourself to your clients or just investing in impressing your competitors. Strategically, these produce very different results, so it is important to be clear.
Let us know what you think.
Blog by Isla…