Blog Series: Things Entrepreneur’s Forget (but shouldn’t) – 5

One of the best bits of our work is getting to meet hundreds of entrepreneurs each year. As you’d expect they are inspiring, energising and unique individuals. But… not that unique. It turns out that there are a few commonalities which we see crop up, so we thought we’d capture a few of the recurrent themes. We’re sure you never forget these things, ever… but just in case:

5. Your instincts suck


This one is a hard lesson… sometimes your instincts suck. This can be hard to hear, especially if you pride yourself on following your gut. Most people over-estimate how many times following our gut instinct worked out for us. I’m not urging you to ignore your instincts all together – just temper them with a little extra thought. Take that thing that your instinct is tell you to do, and work out what you could do to get more information to tell you whether this is an instinct you should pursue. Also, beware some of the biggest traps; when you follow your instinct you may be more likely to:

  • Recruit people who are “like” you, which may not build the best possible team.
  • Trust people who you already like.
  • Find people who are articulate to be more credible.
  • Do things which you already want to do!
  • Be subject to confirmation bias or be selective about evidence


Does this sound like you? Could it be you? If this were true for you what would it make sense to change, test or ask? You can read the rest of this series here:


Blog by Isla…


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