What can you learn by playing with bricks?

RubyStar Associates offers Innovation Workshops and other training using the LEGO® SERIOUS PLAY® materials and methodology.

We are often asked for more detailed about what that is, and what on earth the point is!


This is one of a range of techniques we use with groups- and like lots of our techniques is based on play.


LEGO® SERIOUS PLAY® materials have been designed to encourage groups and individuals to look different at the issues they face. Our experience shows that everyone likes to get involved, and that this technique is a great leveler. Working with your hands is a great way to get a “feel” for a problem, and physically representing things can be a powerful representation of how different things look to different people.



The materials and approach have been designed to encourage story-telling and the use of metaphors.


It never ceases to amaze us how creative and innovative people can be when they are part of this process.


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