However, it is a fabulous starting point for start-ups and young businesses. Most businesses are started by technicians, who are good at what they do, and think that by simply doing what they can do and asking for money, they’ll be successful (ourselves included!). They don’t realise that business that make a great deal of money are not necessarily (in fact, rarely) the businesses that deliver the best product/solution.
This book is great at showing the difference between being GREAT at delivering your product/service, and being GREAT at running a business, (where the business, just HAPPENS to deliver the same thing you’re good at doing.)
In my experience, the difference between the two is £3 per hour, versus £100 per hour.
E Myth Revisited was the first business book I have ever read! I’m an architect by training, and I indeed was following the path of the technician. Setting up my business initially as a lifestyle business, I have quickly assimilated and learnt a lot of business lessons. Now everything friends and my husband have been talking about is starting to make sense.
It is to this background that I picked up the book E Myth Revisited. I loved it….it resonated with my life and business as much as Gina Ford-the contented baby did when I had a newborn, and Caitlin Moran’s How to be a Woman did last summer!
It has helped me to put things into perspective. Everything I was doing intuitively (and slightly guiltily, when I thought the priority was technical work) has turned out to be right. I love the concept of the franchise prototype and I am now rigorously putting as much as possible into practice.
I agree.
However, it is a fabulous starting point for start-ups and young businesses. Most businesses are started by technicians, who are good at what they do, and think that by simply doing what they can do and asking for money, they’ll be successful (ourselves included!). They don’t realise that business that make a great deal of money are not necessarily (in fact, rarely) the businesses that deliver the best product/solution.
This book is great at showing the difference between being GREAT at delivering your product/service, and being GREAT at running a business, (where the business, just HAPPENS to deliver the same thing you’re good at doing.)
In my experience, the difference between the two is £3 per hour, versus £100 per hour.
Have you read the follow up – E Myth Mastery?
I think its a bit like that tricky second album…
E Myth Revisited was the first business book I have ever read! I’m an architect by training, and I indeed was following the path of the technician. Setting up my business initially as a lifestyle business, I have quickly assimilated and learnt a lot of business lessons. Now everything friends and my husband have been talking about is starting to make sense.
It is to this background that I picked up the book E Myth Revisited. I loved it….it resonated with my life and business as much as Gina Ford-the contented baby did when I had a newborn, and Caitlin Moran’s How to be a Woman did last summer!
It has helped me to put things into perspective. Everything I was doing intuitively (and slightly guiltily, when I thought the priority was technical work) has turned out to be right. I love the concept of the franchise prototype and I am now rigorously putting as much as possible into practice.