We know we bang on about evidence and research a lot. It’s for your own good, honestly. We are also aware that we can be a bit of a stuck record when it comes to advising you to keep data in your own business – it’s not hard to do and it helps you make better decisions. At a very basic level, in many organisations the two main things which you can control are how to spend your time and how you spend your money; and yet many businesses have no real method of systematically collecting and analysing this vital data in order to see what works, and what doesn’t.

We did consider writing a rant-y blog about this, but we didn’t think you’d listen. We’ve decided the time has come to call in the big guns.

 

 

 

 

 

 

 

* Science Monster usually hangs out here: elodieunderglass.wordpress.com although she did also pop up recently here: kirstyevidence.wordpress.com. We love both these blogs, so we are very pleased that Science Monster found time in her busy schedule to nip over here to emotionally manipulate you into keeping better data.

If the monster visit has worked, and you are committing to keep better records, we have a great, simple template which works really well for collecting data about what works for you in selling/business development.

If you’d like a free copy, drop us a line at tellMeMore@rubystarassociates.co.uk/dev