Big Business Rule No 5
Demonstrate your faith in your product

How would you feel if you visited a major building company who didn’t build their own offices?
What would you think if you walked round Microsoft Head Office and everyone was using a Mac?
Do Kenco serve Nescafe in their meetings?

Demonstrate your faith in your own product.
If you advise people on social media- make sure that they’ll be impressed when they check out your own social media presence.
If you sell telesales, make sure you call back when someone leaves you a message (true story).
If you know your product will save your clients money, construct an offer which proves it.
Oh, and a history of failed businesses, does not make you a “serial entrepreneur” (but might still make you a very valuable asset).

This blog entry is part of a series, so check back for others, or if you want to read more about our approach to Big Business Thinking, click here: http://rubystarassociates.co.uk/2011/06/big-business-booster/