Understand Risk

Big Businesses thrive on risks. This doesn’t mean they gamble, but nor does it mean that they avoid all risks.

Big Businesses

obsessively track risk

research and understand risks

look far into the future when predicting the impact of market or legislation changes

assume that things will (rather than won’t) affect their business

create multiple strategies for multiple outcomes

understand that some risks are reputational

almost never forget to balance against the risk of not doing something

This blog entry is part of a series, so check back for others, or if you want to read more about our approach to Big Business Thinking, click here: http://rubystarassociates.co.uk/what-we-do/bootcamp