Step 3. Work Out how to Work it Out.

Business model innovation is one of our favourite things to do, talk about, and learn about. Sure, it’s great to develop or change products or services, and making an existing model work even better can be really satisfying. But…. if you want to disrupt your market, make a big splash and get everyone talking, and buying…. innovating your business model is where it is at. 

Looking at the routes you mapped out in Step 3, work out what it would take to make each on work. It’s not a good idea to say that any of the routes wouldn’t work, so think about what sort of resources you would need, what sort of partnerships would help etc. It’s not about whether you WOULD do the things you are creating; it’s about exploring how you could achieve these things. You may find that this process highlights other options which you should add to your model.

 This blog is part of a series on business model innovation – check back for the next steps, and you can see all of our previous blogs on this site. And… if you are feeling inspired but want some extra support email us at tellmemore@rubystarassociates.co.uk/dev to talk about how we can help.