Business model innovation is one of our favourite things to do, talk about, and learn about. Sure, it’s great to develop or change products or services, and making an existing model work even better can be really satisfying. But…. if you want to disrupt your market, make a big splash and get everyone talking, and buying…. innovating your business model is where it is at. 

Step 5. Thrash it about.

 Narrow down to 3 or 4 ideas which grab your attention most- the ones which you keep coming back to, and which you can’t shake off. The bring together some trusted advisors, or, if your model includes partners, you can try and engage them at this stage. Set the groundrules- “And” not “or” and a focus on how it would work, not why it won’t, and get stuck into some serious discussion. Again, this discussion might mean you want to add to, or change your model. That’s all good!

 This blog is part of a series on business model innovation – check back for the next steps, and you can see all of our previous blogs on this site. And… if you are feeling inspired but want some extra support email us at tellmemore@rubystarassociates.co.uk/dev to talk about how we can help.