What a delightful book. This book is packed full of common sense, and uses great examples to illustrate their points. Their before and after examples of messages “made sticky” are really helpful, and the principles espoused here are well backed by evidence (including the evidence on differentiation which we use in our training courses). Thinking for a sales perspective the main advantage of stick messages is that they are portable – which means you can increase your chances of people who you tell something telling someone else.
If I can have one little tiny niggly complaint….. for a book on impact there were times where I thought they could have cut a few pages without losing the message.
Ooooh exciting, I also LOVE this book, great excuse to dig it out and reread it!
What a delightful book. This book is packed full of common sense, and uses great examples to illustrate their points. Their before and after examples of messages “made sticky” are really helpful, and the principles espoused here are well backed by evidence (including the evidence on differentiation which we use in our training courses). Thinking for a sales perspective the main advantage of stick messages is that they are portable – which means you can increase your chances of people who you tell something telling someone else.
If I can have one little tiny niggly complaint….. for a book on impact there were times where I thought they could have cut a few pages without losing the message.