Those of you who’ve worked with us or attended an event with us will likely have heard us banging on about experiments. It is something which under pins a huge amount of our work, this blog series will look at the what, why and how getting experimental can work with your business.

 

How- Be data-led.

If you’ve been following this series I hope I don’t have to say this, but it is important to use objective data to measure outcomes where-ever possible. Just to hammer the point home, here are things which are not data: a hunch, a feeling, anecdotes, case studies, your opinion. #SorryNotSorry.

You will get the best possible results when you design experiments which aim to affect a very small number of variables (ideally one), and which you can measure with objective data which can’t be gamed.

 

OK science-nerds, go experiment and let us know how you get on. You can read the rest of this series <here>

 

Blog by Isla…