Lots of you will be familiar with wordles, or word clouds- not only are these a fantastic visual way to represent concepts and emphasis, but they are also an amazing free tool to analyse your sales message. Just try it. Go to wordle.net, and put the copy from your website, or your latest sales email or leaflet into a wordle to see what you are really saying? How many of the words are active verbs which give a real sense of what you will acheive? How much are you talking about yourself instead of your customers?
We did this exercise recently with one of our clients who ran two, unrelated businesses and discovered that they had accidentally used language and terms relating to one industry throughout their other site. Remember you can’t stop your unconscious mind from identifying trends, and associating concepts when you read – and neither can your target audience.
PS- For extra credit try doing this with the text from your LinkedIn Profile.
This blog entry is part of a series, so check back for others, or if you want to know more about how you can improve your efficiency, increase your momentum and give your organisation more ooomph, email us at tellmemore@rubystarassociates.co.uk/dev
This is topical for me! When I picked my eldest up from school on Wednesday they had been using Wordle to create covers for their topic books – they bascially had to write about their interests and then use Wordle! Pretty cool when you consider he is in Yr 6 Primary so he’d only just turned 11!
What is more interesting is my son, of his own back, decided to put my website into Wordle and told me that the word I have used most is “child”. Makes sense for a family photographer – but now I am marketing the commercial side of my business more strongly it has made me think that I need to think about those ratios or making a new commercial site…..