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Further to our previous blog about being mission drive, we are often asked about ways to distil a message down so that other people can easily understand what you do. Those of you who have been through our Ooomph Camp (http://rubystarassociates.co.uk/what-we-do/bootcamp) will be familiar with the idea of Making it a Can of Beans- the […]

OK, we know we bang on a bit about mission and super hero sales (check back in the blog archives if you don’t believe us), but here is yet another reason why it is important…….. having a strong mission makes it easier to make decisions. A conversation with a client this week really brought this […]

We all know the saying “write what you know”, and the same can be applied to innovation. Innovating can become a habit if you train yourself to look for the little frustrations and challenges which you face in your life and business. Sometimes the very best innovation comes when we recognise that something is taking […]

We come across lots of different types of organisations, and even more different types of people. One thing which we think really distinguishes different people is how quickly they are willing to act. Some people are naturally planners- and there is a huge amount to be said for thinking things through. Unfortunately when it comes […]

In some of my training sessions we talk about building an army.Now, we are basically a peace loving-lot, so we aren’t talking about warfare here, but we do think that there is great strength in numbers. The reason I like the army analogy is because the strength of an army comes partly from the shared […]

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