We’ve all been told that personality is an important part of brand and that success comes by being yourself….. And there is a lot to be commended in both concepts. But… in the real world there are some risks to that approach, which we think should be highlighted. Firstly, if you work face to face with […]

Part 1 of this article concentrated on the impact of lateness on your state of mind and composure; in this part we’ll look at two other reasons for being early for meetings. 3. A 10 minute planning session will increase your chances of success from a meeting. 10 minutes of quiet reflection in your car […]

Being early is definitely unfashionable, in today’s very busy world it can also be near impossible. However, there are a number of reasons why it could improve the results you get from your meetings. 1. Being late is rude. When you are late for a meeting it creates the impression that you perceive your time […]

Speaking to your customers is pretty obvious, right?  But when you do it isn’t always so simple to decide. Some of the most interesting sessions we run are ones where our clients meet with a group of their regular customers to co-create their latest product or service – if you’ve never tried this, we can’t […]

What is the biggest constraint for your business? Are you sure? Twice recently we’ve met businesses who were worried about specific constraints which they faced – in both cases those constraints had the potential to be a real strength and differentiator in their market. Here’s an example, one business was a one-person business who felt […]

In their fabulous “Made to Stick” book, The Heath brothers explore how to create ideas which persist, spread and take hold. One of the simplest devices they describe is how to tap into an existing schema. If you have a complex concept, and only a short opportunity in which to convey it, you can make […]

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