Props to the lovel WIll Howell of CTA Systems for this one (which is actually two)! If you haven’t already discovered it I can thoroughly recommend both CCLeaner and Malwarebytes to get on top of your computer performance. CCleaner is:” a Freeware system optimisation and privacy tool that erases Internet history and other unused files, and […]

No 1: Be Difficult to Work With.   Do WHSmith let you walk out of the store with a bundle of paperbacks under your arm? If you apply to Santander for a mortgage do they give you the money before or after you sign the paperwork? If you don’t pay your gas bill do British […]

Lots of you will be familiar with wordles, or word clouds- not only are these a fantastic visual way to represent concepts and emphasis, but they are also an amazing free tool to analyse your sales message. Just try it. Go to wordle.net, and put the copy from your website, or your latest sales email […]

  No 2. WhichDateWorks.com This tool, in the words of Ronseal, does exactly what it says on the tin, and is beautifully simple. Think of it as your online, long suffering PA. We all know how hard it can be to get a group of busy people together in one place. This tool allows you […]

We’ve blogged before about the fact that traditional sales theory and approach don’t work for the way people buy now. If your process is based on a perception of a sales funnel with set contact points and opportunities to address objections, now is the time to change your process. You are not in charge of […]

No 1: Google Reader Learning how to use this tool was described as “life changing” by RubyStar Director, Isla Wilson, which is pretty good going. In fact, it was RubyStar Associates, and dedicated Google Reader fans Chris and Al of dallasmatthews.co.uk who first introduced her to it. Google Reader is a fantastically powerful listening tool, […]

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At RubyStar Associates we are really cross. We are cross because so many of the people who we meet have been taught some really awful things about selling, when they put these strategies into practice they: feel uncomfortable risk damaging their brand sell less feel disheartened We believe that lots of this problem stems from […]

We’ve blogged before about the Oblique approach, outlined in Obliquity by John Kay. http://rubystarassociates.co.uk/?p=1802  We were recently asked how this would apply to selling, so this blog contains our thoughts on just that! Just as happiness and profit are not best achieved by pursuing them directly, we believe that you will sell better, and sell […]