To make a point, tell a story We’ve decided to take the advice of this Management Tip of the Day from Harvard Business Review: To make a point, tell a story | Reuters http://t.co/HSvfXrQ via @reuters. Lots of people have asked who RubyStar is, and those who know us, know that RubyStar is a concept, […]

This week at RubyStar Associates we have been thrilled to have Sophie Dillon with us on work experience. Despite still being at school Sophie has already launched her first business- check it out at www.teachthemusic.com. We asked Sophie to write our blog this week, to tell us what she had enjoyed, what she had learned, […]

Big Business Rules No 6 Separate Sales from Delivery There are a number of reasons why most big businesses separate the sales process from the delivery process- some are to do with skill sets, some are to do with pay structures and some are to do with tradition. However, for small businesses there is one […]

Big Business Rule No 5 Demonstrate your faith in your product How would you feel if you visited a major building company who didn’t build their own offices? What would you think if you walked round Microsoft Head Office and everyone was using a Mac? Do Kenco serve Nescafe in their meetings? Demonstrate your faith […]

We spotted this quote today on our travels in cyberspace. We love it. Its so good there is almost nothing we can add to it. So we won’t.

Big Business Rule No 4 Fail Quickly, and Often Despite their size, and relative stability even big businesses don’t have much tolerance for pet projects. No matter how fantastic you think an idea is, if the market is telling you the time, or the product is, shelve it and move on – you can always […]

Hello all, For those of you who are following the Big Business Rules blogs, or considering attending the bootcamp, http://rubystarassociates.co.uk/2011/06/big-business-booster/). RubyStar Director Isla Wilson is “doing the rounds” of 4N breakfast groups over the next few weeks, talking about the things which big businesses do, which small organisations should. Each of the sessions below will […]

Quick wins are good, right? Instant impact, warm fuzzy glow all round? The theory is great, but in practice Quick Wins can be a little too seductive, and can be a real obstacle to tackling larger, but ultimately more rewarding issues. We’ve recently worked with a client who was all about the quick wins. Wedded […]

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