Ooomph Snippets

The Ruby Cow

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This is the first in a series of guest blogs from our fav clients, colleagues and contacts. We asked them to write about a new term which for them sums up how people do business now. When we read Jo’s blog we almost didn’t post it, as it’s more of a testimonial than a blog. […]

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How to focus, when you just don’t want to.

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We always try to use this blog to provide answers to questions which we get asked a lot, and this is one of them. Some of the people we work with are just too brilliant; every day they have a new big idea; the next big thing. And…. if they aren’t careful each new idea […]

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Hopping Mad!

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Having blogged last time about the pointlessness of closing techniques (see Always Be Closing… and other myths) I came across an article/blog that really got me fuming mad! I’ve decided not to link to it, just in the interest of not kicking off an internet battle, and safe in the knowledge that people who read […]

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Always be Closing, and other myths

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Don’t, always be closing….. please just don’t. Closing techniques are a recurring theme, and we are often asked by people to help them to close sales more effectively. There’s a good chance that you’ve heard people talking about different ways of doing this…. Ask for the Sale, The Puppy Dog close (take it home, and bring it back if […]

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Grab your lab coat

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Time for a small rant…….. being in business is hard; running a social enterprise is hard; running a charity is hard. If you are going to do any of those you need to be robust. I think that part of developing that robustness is gathering data and evidence which gives you an independent view on […]

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National Association of Disk Jockeys….. the results are in!

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Last month we were honoured to be asked to talk at the NADJ AGM in Wales. Whilst we had so many people from a single industry in the same room we took the opportunity to do a bit more surveying! Regular blog readers will know that I think too many of us fail to properly […]

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Customer selection

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You know those weeks where you feel that you’ve said the same thing so often that you wonder what you are doing wrong? This has been one of those weeks. And… having had a small sulk, I thought the best approach would be to get a blog out there about it to see if people […]

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